{"id":2628,"date":"2013-06-07T11:34:14","date_gmt":"2013-06-07T11:34:14","guid":{"rendered":"https:\/\/cempa.pt\/product\/woo-album-2\/"},"modified":"2023-08-22T22:29:21","modified_gmt":"2023-08-22T22:29:21","slug":"redes-sociais-para-negocios","status":"publish","type":"product","link":"https:\/\/cempa.pt\/en\/product\/redes-sociais-para-negocios\/","title":{"rendered":"Social Media for Businesses"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p><strong>Main Goals<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Create efficient marketing strategies for social media, in order to improve the business performance and the relationship with clients.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Specific Goals<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Identify the main characteristics of social media marketing;<\/li>\n<li>Identify and characterize the different social networks;<\/li>\n<li>Develop a coherent and articulated digital marketing strategy between several social networks;<\/li>\n<li>Create ads on Facebook and Instagram;<\/li>\n<li>Monitor ads using each social network&#8217;s ad management applications;<\/li>\n<li>Monitor campaigns and analyze ad effectiveness metrics.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Modules| Syllabus Course contents<\/strong><strong> (10 hours):<\/strong><\/p>\n<p>Module I:<strong> Fundamentals of Social Media Marketing <\/strong><strong>(4 hours):<\/strong><\/p>\n<ul>\n<li>The importance of Digital Marketing and social media<\/li>\n<li>Social Media and Social Networks<\/li>\n<li>Social networks in the world and in Portugal<\/li>\n<li>Generations and your internet usage<\/li>\n<\/ul>\n<p>Module II:<strong> Facebook &amp; Instagram Marketing<\/strong><strong> (6 hours):<\/strong><\/p>\n<ul>\n<li>Facebook and Instagram profile and page features<\/li>\n<li>Content and its different formats<\/li>\n<li>Digital strategy (planning focused on sales or goals)<\/li>\n<li>Web Integrations<\/li>\n<li>Advertising campaigns<\/li>\n<li>Practical cases<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>For whom is intended:<\/strong><\/p>\n<ul>\n<li>Entrepreneurs, managers, middle and senior management of organizations aged 18 years and over, with the need to acquire and strengthen knowledge and skills in \u200b\u200bsocial media.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Teaching methods<\/strong><strong>:<\/strong><\/p>\n<p>The methods and techniques applied in the training will be suitable for the target audience. The training will have the following methodologies:<\/p>\n<ul>\n<li>Lecture Method: The teacher will use this method in order to expose the main themes and key concepts to be addressed throughout the session;<\/li>\n<li>Interrogative Method: The teacher will ask questions to the trainees, inducing their reflection on the topics covered, in order to allow a better consolidation of the key concepts acquired;<\/li>\n<li>Active Method: The use of this method will give trainees a central role in the systematization of the contents covered. To this end, activities will be developed using the discussion of ideas, exercises to consolidate knowledge and case studies.<\/li>\n<\/ul>\n<p>For the application of the pedagogical methods, the following techniques will be applied: exposition, questioning, debate, practical exercises of content systematization, brainstorming, case studies, among others.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Assessment Methodology<\/strong><strong>:<\/strong><\/p>\n<p>Regarding the assessment methodology, it is intended that the course includes two different types of assessment: formative assessment and summative assessment.<\/p>\n<ul>\n<li>Formative assessment refers to the assessment to be carried out throughout the course, by monitoring the trainees&#8217; learning and their acquired knowledge. Such monitoring will be done through knowledge consolidation exercises, consolidation questions, among others. This evaluation is 70% of the final evaluation.<\/li>\n<li>Regarding the summative assessment, it will be carried out through an assessment exercise &#8211; case study -, at the end of the course, consolidating all acquired knowledge. This evaluation component is 30% of the final evaluation.<\/li>\n<\/ul>\n<p>The scale used in the systematization and final assessment exercises will be expressed in quantitative terms on a scale from 1 to 5 and will be convertible to a qualitative scale of 1 &#8211; Very Insufficient, 2 &#8211; Insufficient, 3 &#8211; Sufficient, 4 &#8211; Good and 5 &#8211; Very good.<\/p>\n<p>The classification given to the trainees at the end of the course translates into: &#8220;Have been successful&#8221; and &#8220;Not successful&#8221;.<\/p>\n<p>A trainee is considered successful in the course when his\/her final classification is equal to or greater than 3, corresponding in qualitative terms to \u201cSufficient\u201d.<\/p>\n<p>The success of trainees in the course is also subject to verification of attendance, which should be 95% given its continuous nature.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Form of training<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Continuous.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Forms of organization<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>In person.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Used space<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Room with good light, ventilation, temperature and isolated from disturbing noises for the proper functioning of the class;<\/li>\n<li>Possibility of making the room darker, in order to watch video projections;<\/li>\n<li>Space equipped with all the necessary teaching resources;<\/li>\n<li>Furniture that respects the ergonomics rules of trainers and trainees;<\/li>\n<li>Big enough space (minimum 2 m2\/trainee) to allow the arrangement of tables in \u201cU\u201d shape, in order to facilitate communication, as well as the implementation of group dynamics;<\/li>\n<li>Easy access location and in good health and safety conditions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Teaching resources<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Computer with Internet Connection;<\/li>\n<li>Whiteboard;<\/li>\n<li>Colored pens;<\/li>\n<li>Projector;<\/li>\n<li>Notepad;<\/li>\n<li>Writing material.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Supporting Documentation<\/strong><strong>:<\/strong><\/p>\n<p>During the course, trainees will be provided with a set of support materials, namely, PowerPoint presentation (used by the trainer) and knowledge consolidation tools, considered essential.<\/p>\n","protected":false},"featured_media":3589,"template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cempa.pt\/en\/wp-json\/wp\/v2\/product\/2628"}],"collection":[{"href":"https:\/\/cempa.pt\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cempa.pt\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cempa.pt\/en\/wp-json\/wp\/v2\/media\/3589"}],"wp:attachment":[{"href":"https:\/\/cempa.pt\/en\/wp-json\/wp\/v2\/media?parent=2628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}